Monday, October 1, 2012

Apple changes Maps language on website

Apple has replaced the iOS 6 Maps marketing copy on Apple.com with something less filled with bravado, and more focused on a technical improvement. As noted by iDaily.de, gone is the original (emphasis mine.):

Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature.1 All of which may just make this app the most beautiful, powerful mapping service ever.

And in its place, the copy now reads (emphasis mine.):

Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature.1 All in a beautiful vector-based interface that scales and zooms with ease.

This comes after Apple's CEO, Tim Cook, wrote an open letter on apple.com to apologize for the current status of iOS 6 Maps, and the creation of a new iOS 6 Maps alternatives section in the App Store.

Following our iOS 6 review, we took iOS 6 Maps out for a 6 hour drive and pitted it against the old Google-powered iOS 5 Maps app as well as maps.google.com to compare how they perform in the real world.

Apple is expected to invest heavily in rapidly improving iOS 6 Maps. Google is expected to release a stand-alone Google Maps app in the App Store.

Source: iDaily.de via 9to5Mac



Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/kD2vD4WHZzU/story01.htm

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