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Friday, May 18, 2012
comScore: 1 In 5 Videos Viewed Online Last Month Was An Ad
According to online analytics company comScore, Americans watched 37 billion online videos on sites like YouTube, Yahoo and Facebook in April. In total, 181 million U.S. Internet users watched an average of 1,307 minutes of online videos last month. Those numbers are virtually unchanged from last month, but one area that has seen pretty spectacular growth over the last few month is online video advertising. According to comScore, U.S. Internet users watched almost 9.5 billion video ads last month. That's about 60 ads per viewer. What makes this number even more astonishing is that it was only in March of this year that the number of video ads topped 8 billion for the first time.
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